After the success of their new face primer, InstaBlur, the Body Shop have now launched the InstaBlur Eye* an All-In-One Tinted Concealer + Primer Colour Intensifier.
This eye primer can be taken all around the eye area to prime for concealer as well as eyeshadow. Being a tinted product, I also find that it helps to slightly reduce the discolouration I have in this area from dark circles under the eyes and veins on the eyelids.
I really like the texture of this product as it feels like a mousse that smoothes out to a velvet finish. I don't tend to use it much under my eyes as I find using my Drops of Youth Eye Concentrate and usual eye cream enough of a base for concealer but I find it's amazing as an eyeshadow primer. Not only does it increase the longevity of my eyeshadow, it really does help to intensify the colour. I find it's a bit like when you use eyeshadows wet and it gives a more vibrant look, except you don't need to mess on mixing the eyeshadow with water!
I think this primer is just as good as the much raved about Urban Decay Eyeshadow Primer Potion but it's a third cheaper at £10, leaving some pennies to spend on more makeup!
The primer is available on The Body Shop website here but I definitely recommend popping into your local store and checking it out. For those who have the same local store as me, Eldon Square in Newcastle, I fully recommend getting your makeup done there for free. This way you get to try the primer out before you buy it and get a lovely makeup look done too. You may even discover some other fab products while you're in.
What is your favourite eye primer?